Sunday, June 24, 2012

AMC to add more fun at Kankaria, eyes higher revenue

Adding more adventure and fun at Kankaria lake, the residents will soon get to experience some unique recreational activities including a roller coaster ride, segway or self-balancing vehicle, aquacart, mystique world, tower ride and trackless train. The proposals that have already been received by the Ahmedabad Municipal Corporation (AMC) through Expression of Interest (EoI) are being finalised which are expected to take off within a month.
“The prerequisite condition for the proposals was that it should be the first in the country. No such activity should be there by any other or the same company sending its proposal for the EoI. Thus, all these adventure activities will not only be the first of its kind in the state but in the country. Like existing activities, these will also be on a revenue sharing model,” said Deputy Municipal Commissioner M S Patel.
All these adventure will be finalised keeping a mix of water, land and air and catering to different age groups. For instance, the “mystique world” will be a fun place for children that will include plants and animals in a magnified version. Similarly, the trackless train will take the passengers on the roads. Self-balancing two and four wheeler vehicles will be both for children as well as adults. Another surprise to be added will be roller coaster and tower ride.
The lake that has already generated Rs 15 crore till date from 1.65 visitors since it was renovated and opened for public on December 25, 2008, is expected to add more revenues with these recreational activities. According to the lake authority officials, as compared to 6.9 lakh visitors last year, the number has touched 7.35 lakh this year in May.
“Out of the total revenue generation on a day of around Rs 2 lakh to Rs 2.50 lakh, the maximum is contributed by entry tickets that comes out to be around Rs 1.25 lakh to Rs 1.50 lakh.
This is followed by the train ride which is one of the most popular rides among children as well as adults. The trains generates around Rs 50,000-60,000 on daily basis. Another popular activity is “Kids city” that brings up a revenue of around Rs 20,000-30,000,” Patel said.
Thus, the authorities are expecting that once these activities are added for the visitors, it will not only result in an increase in the footfall but also revenue generation for the corporation.